Three Reasons Why Disappointment Should Get You Going as an Entrepreneur

By Okenyi Sunday Chinweike

man wearing brown suit jacket mocking on white telephone
Photo by Moose Photos on

A wave of unhappiness and annoyance called disappointment occasionally knocks on every person’s door. It frequently causes one to doubt their core competency and forces them to resist seeing the wider picture.

Disappointment will creep in as an entrepreneur once your sales prediction and market share fall short of expectations, and as it creeps, the havoc it wrecks in the head will always reflect on the functioning of the business.

Young entrepreneurs frequently experience disappointment. Young entrepreneurs frequently, albeit mistakenly, believed that nothing would prevent their ideas from capturing a fair share of the market. However, in the short term, sharp disappointment cut through the wave of their resolve and cast doubt on every plan as to why it might have gone wrong.

In fact, for some entrepreneurs, disillusionment begins as soon as they decide to pitch  their business ideas to well-known figures in the industry, who then doom the idea’s chances of success—this is known as the “dream killer.” It can also rear its ugly head from the day an entrepreneur chose to bootstrap their business and needed a team of supporters, but none showed up since they either did not key into the idea  or believed they had more important things to do with their time.

How about the first contract you ever thought you had closed, but the potential client decided it would be best to work with someone he had already done business with? In short, he doesn’t trust you to deliver, and as the day goes on, the same thing keeps happening to you.

Disappointments accumulate, and once they do, they become a breeding ground for self-doubt, a lack of enthusiasm for your company, and an unmotivated team—that is, if you had a staff that believed in your business concept; some don’t until results started to show.

There are several defence mechanisms against disappointment that can be used, but we’ll focus on the most crucial ones.

Hold the future, for the vision you have had for the business.

Don’t be intimidated when the odds are stacked against you. One voracious warrior can overpower ten apathetic men.


Every entrepreneur experiences a significant setback. What really matters is how each person responded to it. Others confront it head-on. Some give up and change their minds. But strictly speaking, forgetting their visions was what led the latter to give up on their business, not disappointment.

One day, I was speaking with the proprietor of a retail establishment. He is doing incredibly well after going through and surviving a business collapse. He admitted to me that during his difficult time, he was on the verge of giving up but he clung to the original motivation of starting his business. At the time of his business’ conception, he had decided that he didn’t care about money so much as getting the problem fixed, which was of the utmost importance to him and that changed everything.

Any other things apart from the company’s vision are auxiliary, they are parasites that must be eradicated before they get out of hand. Vision helps a business owner focus his thoughts, aspirations, and goals in one direction. After being ousted as CEO, Steve Jobs returned to Apple.Inc. with one goal in mind: to eliminate any administrative positions and products that did not support the company’s vision, which is: “to make the best products on earth and to leave the world better than we found it.”

Vision creates values, which in return creates a  sense of responsibility. Choosing a vision that will echo all through years is  a task every entrepreneur must take into account. If a vision has a short lifespan, so will the business unless there was no vision, but trial by error. But for how long?. To choose vision statement, I will recommend the book, “Built to Last” by Jim Collins

Expect the worse, but do your best.

“If you expect the worst, you’ll never be disappointed “

Sarah Dessen.

I have this friend. She operates in the fashion sector, and she frequently confides in me about her plans to get my opinion. She has planned to reach as many customers as she can in the future and offer her brand to them. The idea started working within a few days, but the result was incredibly disappointing, making her want to give up. We had a conversation, and I made the suggestion that she should finish the project even if there was nothing to show for the time and effort she had put into it. She complied, and on the final day, there were favourable responses.

Sometimes the reason we are disappointed is because we expected the product to sell out as soon as it hits the market, or that when I pitch my idea to that wealthy businessman, he will accept it and probably give it an unequivocal approval, or that since I had done everything possible, that client should have continued doing business with me. It is not how the world operates. Although it costs a lot for you to do what you do, you should be aware that it just takes someone to say “no” to turn things around for you.

Every time you take a a bold step,  estimate the worst case scenario that could occur if this or that doesn’t work out. And then reconcile yourself with any eventualities. If worse comes to worse, you won’t feel it much.

Nobody promised you a better life, you have to work for it.

If you want the life you want, you’re going to have to give up the life you have.

Angelo Stracquatanio III, CEO and Founder

The idea that anyone owes you anything is a significant contributor to disappointment. Nobody owes you anything, so accept that fact and endeavour to make it difficult for anyone to reject your ideas or products before you can begin to envision the reality of your entrepreneurial path.

If someone rejected your idea or product, they likely had a reason. If your idea or product was turned down, the person that did had his reasons, starts from there and question the source of their objection, write them down and prepare ahead by improving the idea, the product or services. However, there is no certainty that the event will not repeat itself in other situations, but do you have any expectations? “Do not give up” is the saying. You can be disappointed, but not discouraged. We are all human beings, and must act like one.

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